Rellevancy.ai

Rewarding Relevance & Media Owners

In the transition from Search to Answer Engines (LLMs)

There is an undeniable evolution in how information is found and consumed.

The web is experiencing an irreversible change as AI-powered Answer Engines increasingly keep visitors on their own pages. This double-digit rise of zero-click searches reduces organic traffic to media owners’ properties.

The Problem

Answer Engines rely on copyrighted content to generate their valuable services—often without any compensation. As consumers increasingly use these services, media owners face declining traffic, lost revenue, and reduced brand visibility.

Stop-the-scrape tactics create tension instead of solutions. More importantly, adopting this approach harms your media's discoverability further reducing visits. Upfront payment schemes lead to misaligned interests, discounting payments to account for content that does not incrementally add value. The winners will be platforms and publishers who adapt and build new sustainable models for value exchange.

The Opportunity

Now is the time to establish a mutually beneficial relationship between AI platforms and content creators that works with this new paradigm. Answer Engines need continuous ethical and legal access to a large volume and variety of reliable and rapidly changing content to meaningfully address consumer requests.

Media owners must be fairly compensated, maintain control, and avoid repeating the mistakes of the past.

Media Owners join us to:	Answer Engines join us to:
Reclaim control over pricing Receive guaranteed compensation for participation Increase source visibility and traffic through attribution links	Easily access licensed, high-quality media content Mitigate legal risk via standardized, scalable agreements Automate flexible pricing models

We look forward to building the future together by aligning incentives, removing friction and powering true collaboration.